Published from Mumbai, Delhi & Bhopal

A fashionable collaboration

New Delhi: Fashion influencer Aashna Shroff enjoys a huge fan following on her social media handle. Her target audience is young and fashionable. Her mantra and something she advices aspiring bloggers follow is always stay true to yourself and your sense of style, cause that’s the only way they’ll stand out.

With over 794k followers on Instagram, Shroff is known for her chic style and trendy fashion choices; this makes her a hot favourite amongst brands to promote their products. The most recent of which was for a Store, a homegrown womens footwear brand, which launched its new collection ‘You are Magic’.

Shroff speaks to a website about her collaborations and her fashion preferences. Excerpts:

Q: What is unique about this collection?

A: I’m someone who experiments a lot with my fashion, and I don’t have one particular style aesthetic, that’s what I love about the collection too. If someday I feel like going bohemian, I’ll reach out for one of the jute pairs, or if someday I feel like wearing a power suit with statement heels, I have so many colours to choose from.

Q: As the collection is versatile for every mood and occasion, share some work from home styles from the range?

A: I’m mostly always in pyjamas or flared pants and crop tops at home, so I’d totally wear one of the – I’m Strapped heels with a pyjama shirt and flared denims for some instant boss girl feels, while still being extremely comfortable at home

Q: Your thoughts on conscious fashion led by homegrown brands?

A: I personally feel homegrown brands are a great podium to show the beautiful talent and creativity that the craftsmen our country has. I’m always surprised/impressed at how great locally made products and goods are! One doesn’t have to look anywhere else because the best is made in our own home country!

Q: Five must-have staples in your wardrobe?

A: Flared denims, a crisp white shirt, a well fitted black suit, a nude/beige bodysuit, and a black satin camisole dress. I love my neutrals.

Q: If you had to give one piece of advice to upcoming bloggers/influencers in your field of work, what would that be?

A: It would be to always stay true to yourself and your sense of style, cause that’s the only way you’ll stand out. And to make sure you put your 100 percent into every piece of content you create. And of course, just be patient and consistent with your content.

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