Mumbai: From unique innovative billboards to virtual interactions with fans, local heroes and press, Farhan Akhtar, Mrunal Thakur and Rakeysh Omprakash Mehra have taken the world by storm in a first-of-its-kind virtual and on-ground activation.
With a first-of-its-kind multi-city tour for any Indian movie, the cast and crew of the movie virtually visit and interact with press, fans and local heroes from each of the cities in celebration of the spirit of Toofaan.
Along with them visiting the city virtually, the Toofan storm will hit multiple cities through several innovative out-of-home billboards. This includes innovative hoardings of Farhan as Toofaan; placed across prominent locations in Mumbai, Noida, Lucknow, Kolkata, Pune, and Ahmedabad as well as a digital billboard that literally packs a punch, unveiling the release date is also set up at Times Square, in the heart of New York City.
Exhilarated ahead of the world premiere, the actor cum producer Farhan Akhtar said, “Toofaan is an extremely special film for us, one that will touch people’s hearts. There’s something in it for everyone and we hope that people across the globe will connect with the message of the film. Can’t wait for you all to watch it.”
Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is produced by Ritesh Sidhwani, Farhan Akthar and Rakeysh Omprakash Mehra.
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash Mehra
Prime members in India and across 240 countries and territories can stream Toofaan exclusively on Amazon Prime Video starting July 16, 2021
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