October 20, 2021

Published from Mumbai, Delhi & Bhopal

Reimagining public art, one Indian city at a time

New Delhi: Painting stories of local communities of cities of Uttar Pradesh on a ‘donated wall’, a new art initiative is bringing together public art, talented artists and socio-cultural ethos to reimagine and reinvent public spaces in a unique way.

The ‘Donate a Wall’ initiative by Asian Paints and Start Foundation asks city dwellers to donate a wall in their community which would be painted and beautified by Asian Paints at no cost. The wall should have a story to tell and the story would lend itself to a masterpiece of artwork.

In Varanasi, a city situated on the banks of the holy river Ganga, the project aimed to celebrate the complexity of the city in one striking and symbolic image. A beautiful photograph of smiling faces brought to life by the truly talented artist Parag Sonarghare reminds one of the simple joys of life. The artwork that began on the brink of Holi this year was completed just before the country went under lockdown and unveiled in August, and now, as we slowly get back on our feet, it lifts spirits as people ‘unlock’ and step out.

The #DonateAWall project took on newer dimensions in Lucknow, and aimed to centralize the importance of farmers, the unsung heroes who have been the spine of the country in the wake of urbanization. Through depicted the most common visual seen on Indian streets, that of a boy chewing cut sugarcane, this piece by artist Amitabh Kumar, reflects on the state’s contribution in setting up one of the primary mills that led India to become renowned for its sugarcane production.

This artwork, too, was completed right before the country went into lockdown. It is a simple attempt to highlight our relationship with natural produce as consumers, evoking our traditional ways of eating in homage to our roots.

Delhi-based artist Amitabh Kumar, who painted the Lucknow mural, shares: “In my grandmother’s house in Aliganj, there used to be people who came with cut sugarcane; and I remember peeling the sugarcane with my teeth. That sensation of peeling sugarcane is still very fresh in my memory and that is what I have tried to capture in this piece. With this artwork we wanted to highlight the relationship between the consumer and farm-based produce. It is about the relationship we share with food.”

After spreading smiles in Varanasi and paying tribute to farmers in Lucknow, the art initiative will now move to Kanpur to unveil another mural next week. The city’s ‘Nature and Us’ artwork reflects on the environment and its current issues, while highlighting the role we can play to solve them.

Hindi Website